This is the production diary for our first assignment, a Christmas advertisement.
Our team for this assignment was made up of me, Eden and Mitch.
The first thing we did when we got into our team was to sit down and brainstorm ideas for the Christmas AD, the overall theme of the ad was we wanted it to be very similar to a typical John Lewis TV advertisement. To achieve this we had to think of ideas that would be typically seen in John Lewis TV adverts.
1. Synopsis & Story Overview -
Synopsis - Our ad will be a Journey of family generations on Christmas day, from a young girl celebrating with her family to an adult now celebrating with her own family.
Story Overview - The advert will base around the life of a family of three on Christmas day, the family includes the mum and dad and their daughter.
The ad shows the journey through time on Christmas days in the past. Starting from when she was a young girl excited to open her presents under the tree to when she was a teen also opening her presents.
There is then a break in the pattern and a few years go past where the girl isn't at home with her parents anymore, the parents are alone sat on the sofa on Christmas day watching TV when they hear a knock on the door.
They open the door and their daughter is stood there ready to come in to celebrate Christmas day now with her very own daughter.
The young girl runs into the living room to celebrate with her grandparents and to open her presents under the tree just like her mum did when she was her age.
2.
