Advertising Analysis - 18/10/2018

Advertising Analysis -


Sign - An actual thing that can be seen or used.


Signifier - What the thing can signify for example the colour blue would be the sign because its just the colour blue but it signifies sadness.


Denotation - What we actually see when we look at something


Connotation - These are the things we associate with the thing we are looking at, for example when we look at the colour white we associate it with thing such as purity or cleanliness.


Desperate Housewives -   



1.What are the key signifiers (Words/Images/Sounds) in the sequence and what do they signify?

The main signifiers were images of men and women in different time periods,Starting with Adam and eve at the beginning and finishing with the main housewives of the show at the end. It was a journey through time of men and women. It could be signifying how women have changed over time. There is also an image of a woman cleaning which could signify the stereotype of women only being around to clean.

2.What does the sequence tell us about the content of the programme? What are your expectations of the programme after viewing the sequence?
It tells us that it is going to mainly focus on women as many of the main images in the opening sequence were of women.

3.What audiences are being targeted and how do you know?
I think that the target audience would be middle aged women/housewives.

Sex & The city -
1.What are the key signifiers (Words/Images/Sounds) in the sequence and what do they signify?
The main signifiers were the shots of the city buildings, this could show that the tv show will be based in a city atmosphere. The woman was also wearing a pink top which could signify that the show will be more feminine.

2.What does the sequence tell us about the content of the programme? What are your expectations of the programme after viewing the sequence?
It shows that the series will revolve around women and a city setting as lots of shots of the city and a woman walking through the city was used. It also shows that the show will also revolve around sex as in the sequence includes a clip of a bus driving past that shows an ad of a woman saying she knows all about sex and the show is also called Sex & The city.;


3.What audiences are being targeted and how do you know?

Prison Break   -   



1.What are the key signifiers (Words/Images/Sounds) in the sequence and what do they signify?


The key signifiers of this sequence were that nearly of the shots were of men and prison cells which could signify the series is about men in prison.This could also signify that this show is going to be very manly. Also the shot of the man holding the gun could signify that he has done something bad with that gun and that's the reason he is now in prison and why he is planning to escape.
2.What does the sequence tell us about the content of the programme? What are your expectations of the programme after viewing the sequence?Your expectations would be that the series would be full of intense action and a storyline of someone escaping from prison.
3.What audiences are being targeted and how do you know?This show would more of a man target audience because of the action but would also be targeted to women because of the women that are in the show.



Desperate Housewives -   


1.What are the key signifiers (Words/Images/Sounds) in the sequence and what do they signify?
The signifiers would be the many faces that are shown in the sequence, this could signify that the series will be a very real feeling as it is all about the people. It's not trying to dramatize prison but show it as more of a real thing.



2.What does the sequence tell us about the content of the programme? What are your expectations of the programme after viewing the sequence?
The expectations of the show would be that it is very much more about the people and showing how they are all real people more than the drama.


3.What audiences are being targeted and how do you know? 

I think this show would be targeted to more of a younger audience than an older audience